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Astroturfing

Astroturfing is a fake grassroots campaign that seeks to create the impression of interest in a product, service or idea. This type of movement is usually motivated by a gifting or payment of sorts to the writers of posts or comments that are often written under a pseudonym.

Consistency is the key to success in anything. We hear this over and over.

• Be consistent in blog posts
• Be consistent in social media
• Be consistent with network meetings
• Be consistent with personal education
• Be consistent with ads
• Be consistent with follow up

I  think any of us entrepreneurs, business owners, or network marketers understand the value of consistency. The challenge everyone runs into is time. It seems that “everything” feels urgent and it is easy to have too much on our plates. It is easy to get overwhelmed with tasks and get paralyzed by perfection.

Type A personalities often get hung up on making everything perfect and spending too much time on a particular task. It is good to strive for perfection, but don’t get so hung up on it that you find you’ve not accomplished any of your tasks for the day.

Try to have a daily road map. Actually write it down. If you are working from home, get up early and treat your work from home business just like you would an 8-5 job. Working from home is not about sleeping in every day until 10am.

Outline your staple tasks for the day and the best time to accomplish them, leaving open time for scheduling other tasks that can vary on a regular basis.

There may be some tasks that you can’t do daily and you need to alternate them with other tasks. It would be better to post on your blog 3 times a week in order to accomplish network meetings on alternating days, rather than try to cram them all in every day and end up overloaded and under-productive.

I also think this comes from the desire to reach your goals faster. Sometimes fast is ok, but most of the time, in the end, it is “slow and steady” that wins the race. Don’t be so hard on yourself, cut yourself some slack and be realistic about what you can accomplish in a 24 hour period and still have adequate time for yourself, your family, and proper rest to keep yourself healthy and refueled for the next day. You are only one person after all.

Many people still don’t know about RSS –

what it is, how it is useful, and how to utilize it in their online marketing

No worries – Here is the breakdown

What is RSS?

This three-letter acronym stands for Really Simple Syndication or Rich Site Summary and syndicating means republishing an article that comes from another source such as a website. It may or may not include a summary and photos of the latest posting, but those that provide summaries (Rich Site Summary) allow users to skim through the article so that they can decide if they want to access the website later. The RSS feed usually contains the title of the update originating from the website and a source link.

What are the benefits of RSS for readers and website publishers”

• RSS provides readers with the latest updates on their favorite websites
• It’s a time saver because readers do not need to visit every site of interest individually to remain informed.
• The reader has power of subscription & decides which websites to include in their RSS feeds & it can all be changed easily at any time without any hassle
• RSS minimizes inbox clutter & spam because the feeds do not use your email address to send updates
• It’s a great marketing and advertising tool because readers who subscribe to an RSS feed always receive the latest news on products and services without sending an email and the advertising is very targeted to those who are interested in what the site has to offer

Possible drawbacks of RSS:

• Some readers prefer receiving email updates vs. an RSS feed
• RSS feeds do not show graphics or photos
• Because RSS feeds do not show the URL or website name, sometimes a reader can get confused on which feed they are actually reading
• Web publishers can’t determine how many users are subscribing to their RSS feed and they rarely learn the reason why a reader unsubscribes to their feed.  These are good points of feedback that would help you improve your advertising to better suit the reader.
• Some websites still do not support RSS

So… How do you start using RSS?

• You need an RSS reader, also called an aggregator, and an RSS feed.
• The RSS feed comes from a website supporting RSS
• The RSS reader can be web-based or in a downloadable form. Web-based readers are usually very user friendly and might be a good choice for a newbie. Also, web-based readers are usually free, while downloadable readers sometimes require payment before downloading. Both versions allow you to customize and choose which RSS feeds to enter
  
• Look on your websites of interest for an RSS icon. usually clicking this icon will walk you through steps to subscribe to the RSS feed. You can also copy/paste the code provided with the RSS button into your reader. Once you have subscribed to the RSS feed, new postings appear in real time as they are published.

RSS in Internet Marketing

• The idea of RSS originated from Netscape with the intention to provide a way for users to customize their homepages to contain links to their own websites of interest, like bookmarking.
• Because readers have the freedom to add RSS feeds of sites they are interested in, marketing becomes more specific to interested readers rather than hit-and-miss spamming strategies.
• If you intend to use RSS for marketing products and services, consider linking with email account providers [Yahoo, Google, MSN,etc], social networking sites, newspaper sites, television sites, personal blog sits, sites of clubs or social organizations, and any other sites where your products or services might be of interest.

The innovation of RSS is all about information management and the technology will certainly keep expanding and improving as time goes on.

Start taking advantage of RSS feeds for personal use and integrate them into your marketing strategy

To Your Prosperity,

Valarie Stewart Internet Prosperity & Leadership Coach WTHN Enterprise – Together We Triumph Skype: V1Stewart Fort Worth, TX 76109 877-823-6317 214-432-2134 valarie@internetprosperitycoach.com http://www.internetprosperitycoach.com